Woman arrested, accused of unlicensed Instagram dentistry: JPSO

Health / Monday, November 20th, 2017

The Jefferson Parish Sheriff’s Office arrested a New Orleans woman accused of performing dental procedures without a license.

Doing business as Bossy Smiles & Waxes by Boss B LLC., Brittany Bridges, 29, offered services such as braces maintenance and teeth whitening at a Terrytown office, advertising them on Instagram, according to authorities.

Alex Medina, 27, is booked with 420 counts each of computer fraud and filing false public documents after investigation into the issuance of unauthorized driver’s licenses.

But Bridges does not hold a license with the Louisiana State Board of Dentistry, a violation of state law, authorities said.

Sheriff’s Office investigators learned of Bridges’ unlicensed business venture on April 11 after receiving a complaint from a Metairie dentist office where she used to work. Bridges was recently fired, but her former co-workers told a supervisor that she’d been offering them money to steal dental supplies, an incident report said.

The employees also revealed that Bridges had been advertising dental procedures on her Instagram page, @bossysmiles, according to the Sheriff’s Office.

The page, which was still active as of Thursday morning, featured bright advertisements with the catch line “$1,000,000 smile, affordable price.” Services marketed included teeth whitening for $130, braces maintenance and snap-on porcelain veneers.

Bridges registered the business with the Louisiana Secretary of State and advertised a shop located at 559 Holmes Blvd., Terrytown.

The Sheriff’s Office incident and arrest reports don’t mention whether investigators spoke with any of Bridges’ clients. But her Instagram account features photographs and video of people who were either receiving services or appeared to be happy customers.

Among the “client selfies” posted were smiles secured with orthodontics and the message that Bridges was taking appointments for braces maintenance as of March 16.

In a March 22 post, Bridges extolled the importance of having a trained dental professional carry out teeth whitening procedures. She identified herself as a 2010 dental assistant graduate of Blue Cliff College. Bridges also said she received her expanded duty dental assistant certification from the LSU School of Dentistry.

No one from either institution was available to confirm whether Bridges received certifications through their programs on Wednesday afternoon.

It’s not clear whether Bridges may have also violated a similar state law regarding cosmetology. In addition to dental work, Bridges advertised facial and body waxing as well as lash applications. Those types of services are considered esthetics, and Louisiana requires practicing estheticians to obtain a certificate of registration with the Louisiana Board of Cosmetology.

The Sheriff’s Office investigated the allegations regarding Bridges’ dental-related services and obtained a warrant for her arrest. Bridges, of 5501 Tullis Drive, New Orleans, was booked Friday (May 12) with practicing, attempting to or offering to practice dentistry or dental hygiene without a license, the arrest report said.

Bridges was released the same day on a $5,000 bond. No one answered the telephone number listed in the advertisements Thursday morning.

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